As Fiserv’s in-house agency began to take shape under its new name, Proof Point Studio, I worked to create a brand identity that would unite our growing team, establish internal credibility, and position us as a future award-winning creative force. The goal was to build a brand that felt distinct yet connected—something that could inspire team spirit, foster collaboration, and bring a sense of ownership to the work we do across departments, agencies, and disciplines.

My concept was selected as the official logo for the studio. Inspired by the recognizable square “proof point” at the end of the Fiserv logo, I designed an identity that aligns seamlessly with the parent brand while establishing a strong visual foundation for the studio. The mark features four bold corners—each representing a core pillar of our team: design, video, production, and operations. Together, they form a focal point that echoes the structure of a camera lens, symbolizing both clarity of focus and creative collaboration.

This identity is more than a logo—it’s a statement of intent. It reinforces our collective vision, grounds our creative output in purpose, and creates a recognizable symbol of the strategy, storytelling, and craft that define Proof Point Studio.