The Fiserv Forum Client Conference 2024 at the Venetian Hotel in Las Vegas was a powerful showcase of innovation and strategy, centered around the theme "Power Moves." I contributed with a vision to create an experience that embodied strength, innovation, and forward momentum—an experience that would leave a lasting impact on all who attended.

Collaborating with my talented teammates, we brought this vision to life. While I focused on concept, branding, and physical signage, my teammates worked on the digital, event, and social elements. Together, we crafted an environment that seamlessly blended all aspects of the conference.

The design featured dynamic linework with a bold color palette of magenta and orange to communicate power and progress to stakeholders. The physical signage was key to this experience—guiding attendees through the event while reinforcing the "Power Moves" theme at every turn. The signage was an integral extension of the conference's core message, ensuring the presence of Fiserv was felt everywhere.