I had the opportunity to lead the creative direction and design for the Clover x Shark Tank Summit in Las Vegas September 2025—an event celebrating the intersection of entrepreneurship, technology, and small business. This high-profile collaboration between Clover and Sony (Shark Tank) brings together influential voices and bold ideas, with a focus on empowering the next generation of business leaders.

Working alongside internal Clover teams and external partners at Sony, I developed the full brand identity for the summit—including the official event mark, look and feel, and extended creative system. The brand was first introduced during SXSW 2025, unveiled to an audience of founders and innovators who understand the power of technology and storytelling in driving business forward.

The summit features Mark Cuban and Tabitha Brown as key speakers and promotional ambassadors. I had the unique opportunity to collaborate with their teams in shaping the visual rollout and creative assets used in pre-event promotion, on-site branding, and beyond. This included producing brand guidelines covering both print and digital applications, as well as developing content for social campaigns, pre-event pop-ups, and in-person activations.

Following the announcement, I continued to lead design across all major touchpoints—including the Clover Mobile Showroom, which appeared in a high-visibility pop-up at Mets Stadium for the ceremonial first pitch on June 10. I designed the full van wrap and worked closely with experiential agency XPA to concept and execute the interior showroom environment.

This project has been a career highlight—combining big-brand collaboration, strategic storytelling, and immersive design to bring a major event to life, while helping Clover champion the energy and ambition of small business owners across the country.