With over 50% of small businesses failing within their first five years, Clover and Sony (Shark Tank) partnered to create an in-person experience designed to equip entrepreneurs with the tools, wisdom, and inspiration they need to succeed.

I had the opportunity to lead creative direction and design for the Clover x Shark Tank Summit, held in Las Vegas (Sept 2025). This high-profile collaboration celebrated the intersection of entrepreneurship, technology, and small business—bringing together influential voices and bold ideas to empower the next generation of business leaders.

Working alongside internal Clover teams and Sony's media partners, I developed the full brand identity for the Summit, including the mark, look-and-feel, and extended creative system. The event debuted at SXSW 2025, introduced to an audience of founders and innovators who recognized the power of technology and storytelling in driving business forward.

The Summit featured nearly 30 industry-leading speakers, including Mark Cuban, Tabitha Brown, and Gary Vaynerchuk. I collaborated directly with teams to shape the visual rollout and creative assets across pre-event campaigns (email, social announcements, press releases, website updates), on-site branding and environmental design (signage, stage design, activations), and post-event content.

This project stands out as a career highlight, combining big-brand collaboration, strategic storytelling, and immersive design to bring a major event to life while helping Clover champion the energy and innovation of small business owners nationwide.