As a lifelong fan of both LEGO® and the magical world of Harry Potter™, I created a conceptual campaign to advertise the LEGO® Harry Potter™ Hogwarts™ Owlery set—merging my love for storytelling, branding, and imaginative design in a personal-passion project.

Growing up, I vividly remember the excitement surrounding every new Harry Potter™ movie, the countless times I re-read the books, and the days my brother and I would pretend we too were about to receive our Hogwarts letters. That sense of wonder never faded. I’ve continued to see that same joy in others—my dad, for example, still lights up every Christmas when he receives a new LEGO® set, often building it that very day.

The LEGO® Harry Potter™ collections have given millions the chance to relive the magic and step into the Wizarding World™ in a hands-on, creative way. With that in mind, I developed a conceptual campaign centered around the Hogwarts™ Owlery set, including a hero image, a mock digital flyer for LEGO.com and email marketing, and a paid media concept.

The goal was to capture the sense of excitement, nostalgia, and enchantment that fans of all ages feel when they engage with these sets. All LEGO® imagery used was sourced from the official LEGO® store and is referenced accordingly. This was an individual passion project—born out of a genuine love for brands, storytelling, and the power of creativity to keep the magic alive.