As the lead designer for Fiserv’s Leadership in Bloom C-Sutie Summit, I had the opportunity to shape the visual and experiential identity for a high-profile, two-day event celebrating the company’s top women in leadership. Held in New York City from April 30 to May 1, 2025, the summit brought together executives and trailblazers for an inspiring series of conversations, connections, and celebrations.

The event featured iconic voices in business, including Sara Blakely, founder of Spanx and Sneex, and Barbara Corcoran, renowned Shark Tank investor and entrepreneur, along with other influential leaders and musical guests. The tone of the event was bold yet elegant—recognizing achievement while fostering forward-thinking dialogue around leadership and growth.

I led the creative direction and design execution across every touchpoint of the experience. From printed elements like custom menus, name badges, and premium gift packaging, to digital assets such as large-scale event signage and a mobile-optimized flipbook agenda, each design was carefully crafted to reflect the summit’s theme and elevate the guest experience. My work extended throughout the full event journey, appearing at dinner receptions, speaker sessions, cocktail hours, and in the details of every curated moment.

This project was a meaningful opportunity to create a unified, high-impact visual experience that honored the women driving business forward—transforming a corporate summit into a celebration of empowerment and leadership through thoughtful design.