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Clover® Mobile Showroom

Project type

Campaign

Date

2025

On June 10, 2025, Clover unveiled it's Mobile Showroom at Citi Field during the Mets' first pitch, marking the start of a nationwide roadshow. Designed to build momentum for the Clover x Shark Tank Summit in Las Vegas (Sept 2025), the showroom travelled across the country, making multiple stops, engaging with thousands of people, and ultimately arriving in Las Vegas just in time for the conference.

I designed the full exterior wrap of the showroom van, transforming it into a bold moving billboard that carried the Summit's identity on the road. Inside, our team partnered with an experiential agency to design an immersive showroom environment, where visitors could explore and interact with Clover productions, engage with sales teams for live demos and conversations, and participate in interactive activities around the van.

As the van made its journey to Las Vegas, each stop provided entrepreneurs and small business owners with an engaging, in-person touchpoint—a chance to learn about Clover's tools, connect with the brand, and share in the growing excitement leading into the Summit.

This project represented a fusion of brand storytelling, experiential design, and mobile activation, turning Clover's vision into a traveling experience that brings its mission directly to communities nationwide.

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